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Demand Generation Vaccine Trust Spectrum Segmentation Report
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Demand Generation Vaccine Trust Spectrum Segmentation Report

Using a query designed to capture as much general vaccine conversation as possible, Brandwatch data was retrieved for the period from June 13 to Sept 7, 2021. We also used BrandsEye’s crowd to obtain a more in-depth analysis on our findings, as well as CABC’s own tool, Anansi, to identify any inauthentic, coordinated vaccine-hesitancy messaging....

COVID-19 VACCINE MIS/DISINFORMATION WEEKLY REPORT#7– 4 November 2021
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COVID-19 VACCINE MIS/DISINFORMATION WEEKLY REPORT#7– 4 November 2021

The first section of this week’s Vaccine Mis/Disinformation Report includes an analytics review and discusses proposed responses to several key content pieces.on report discusses the top topics of the week. The second part looks at the social media conversations driven largely by the vaccine enthusiasts segment of the Vaccine Trust Spectrum. Read full report

Social media and its power to spread misinformation around the vaccine AlgoaFM
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Social media and its power to spread misinformation around the vaccine AlgoaFM

Department Head of the Center for Analytics and Behavioral Change, Jesse Cann, joined Breakfast to give feedback on their latest findings regarding vaccine mis/disinformation. The Centre for Analytics and Behavioural Change is a non-profit organization that aims to effect positive change using social media analytics and dialogue   Listen to the full interview

MEDIA RELEASE CABC’s GBV Reflections Film is Loeries Bronze Winner!
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MEDIA RELEASE CABC’s GBV Reflections Film is Loeries Bronze Winner!

Centre for Analytics and Behavioural Change (CABC) MEDIA RELEASE CABC’s GBV Reflections Film is Loeries Bronze Winner!   The CABC’s CAREZA – “Reflections” Gender Based Violence film has been announced as a Loeries.com Bronze Winner in the Online Film – above 30s category.  The Reflections film is a Centre for Analytics and Behavioural Change (CABC) collaboration between Iron-Heart Agency and Patriot Films. Day One of the 2021 Loeries Creative Week...