Category: Report

COVID-19 VACCINE MIS/DISINFORMATION WEEKLY REPORT#7– 4 November 2021
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COVID-19 VACCINE MIS/DISINFORMATION WEEKLY REPORT#7– 4 November 2021

The first section of this week’s Vaccine Mis/Disinformation Report includes an analytics review and discusses proposed responses to several key content pieces.on report discusses the top topics of the week. The second part looks at the social media conversations driven largely by the vaccine enthusiasts segment of the Vaccine Trust Spectrum. Read full report

VACCINE TRUST SPECTRUM SEGMENTATION REPORT
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VACCINE TRUST SPECTRUM SEGMENTATION REPORT

This report unpacks each of the six Vaccine Trust Spectrum segments in the model described by the CABC Audience Analysis report finalized on 31 August 2021. Intended to provide distilled insights to be used in crafting creative communication, the following document summarizes key learnings from our research into Sub-Saharan social media conversation about the COVID-19 vaccine.  ...