Category: Covid 19

VACCINE TRUST SPECTRUM SEGMENTATION REPORT
Post

VACCINE TRUST SPECTRUM SEGMENTATION REPORT

This report unpacks each of the six Vaccine Trust Spectrum segments in the model described by the CABC Audience Analysis report finalized on 31 August 2021. Intended to provide distilled insights to be used in crafting creative communication, the following document summarizes key learnings from our research into Sub-Saharan social media conversation about the COVID-19 vaccine.  ...

Vaccine Hesitancy Impact Amplifier
Post

Vaccine Hesitancy Impact Amplifier

CABC Audience Analysis Brandwatch data was retrieved for the period from June 18 to Aug 17, 2021. The Brandwatch results were geo filtered to the six countries (South Africa, Ghana, Kenya, Senegal, Nigeria and Tanzania). Focusing on the six specified countries, the query was designed to capture as much general vaccine conversation as possible. We...

Impact Amplifier Preliminary Analytic Report
Post

Impact Amplifier Preliminary Analytic Report

This preliminary report covers the period from June 18 to Aug 17, 2021. Results are geo filtered to the six countries included in the Impact Amplifier project. Data is limited to posts on Twitter during this period that included any of the keywords and phrases listed in Fig. 2. Focusing on the six specified countries,...