Category: Covid 19

Demand Generation Vaccine Trust Spectrum Segmentation Report
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Demand Generation Vaccine Trust Spectrum Segmentation Report

Using a query designed to capture as much general vaccine conversation as possible, Brandwatch data was retrieved for the period from June 13 to Sept 7, 2021. We also used BrandsEye’s crowd to obtain a more in-depth analysis on our findings, as well as CABC’s own tool, Anansi, to identify any inauthentic, coordinated vaccine-hesitancy messaging....

COVID-19 VACCINE MIS/DISINFORMATION WEEKLY REPORT#7– 4 November 2021
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COVID-19 VACCINE MIS/DISINFORMATION WEEKLY REPORT#7– 4 November 2021

The first section of this week’s Vaccine Mis/Disinformation Report includes an analytics review and discusses proposed responses to several key content pieces.on report discusses the top topics of the week. The second part looks at the social media conversations driven largely by the vaccine enthusiasts segment of the Vaccine Trust Spectrum. Read full report